The Power of E-Marketing: Keys to Success Best Practices in Email Marketing for Entrepreneurs, Associations, Non-Profits, and Small Business

Build the relationships that are the key to your business success with easy, inexpensive and highly effective email marketing! In this seminar, we will provide tips to increase your email deliverability & open rates, write good headlines and content, and perhaps most importantly, strategies for getting and keeping high quality prospects, customers and members. You will learn how to:
 

• Become a trusted email sender in the eyes of your prospects, customers, and members.
• Build your list! How to find and keep email list subscribers.
• Get your sent emails opened and read.
• Turn your readers into more frequent buyers/supporters/donators.
• Target your communications -- how to get the right message to the right people at the right time
• Use email communications to improve customer/member loyalty.

Including a special presentation on integrating email marketing and social media including Facebook, LinkedIn, Twitter, YouTube and Foursquare by Laura B. Poindexter of laura b creative.

Optional Bonus Presentation 11:00 am - 12:00 noon
Getting Started with Email Marketing and Constant Contact w/ Live Demo
You’ve learned about best practices - now take the next step! Getting Started will help you create and enhance your first email marketing campaigns - we’ll provide tips, techniques and guide you through the tools and features in the Constant Contact system. You’ll learn how to set up account options, add signup boxes to your website and emails, load a list, build a campaign, brand your email to match websites and logos. We will also go over text editing and other shortcuts to save time and give your emails a polished, professional look. You’ll also learn tips on how to develop content, get your email opened, and track results.
 
Presented by Gina Watkins of Constant Contact.

Did you know that Dulles Chamber members get up to a 25% discount on Constant Contact?